We have retained the services of 10 Pound Gorilla to help us with our internet marketing strategies, social media, website development, grant writing, fundraising and to further promote the activities of this organization. As a premium member, 10 Pound Gorilla will call you on a regular basis, throughout the season, to ensure your needs are being met and your messages are being communicated.
Our website, www.ColoradoCrossCountry.com has high visibility within search engines, social media and the Nordic sports world. If you choose our premium membership, you will receive a full page dedicated to your Nordic center, ranch or club with a direct link to your home page. Additionally, we will feature any and all events, news or special promotions you choose.
If you choose our premium membership, the CCCSA will list all Nordic and non-Nordic events related to and provided by your organization on our website, social media venues and in our newsletters.
We leverage our community of Nordic enthusiasts to help spread the love of our sport. Our e-newsletter has an average open rate of 50% proving our followers engage. Custom articles will be written, featuring your resort in varies ways, and used throughout Facebook, Twitter, our newsletter and other internet publications. Additionally, a commercial grade video will be available for you to use to promote your own organization.
Currently we place our efforts online, as we find we can get more bang for our buck and direct people to our website with ease to ensure you receive the most exposure possible. Additionally, we are members of the National Cross Country Ski Areas Association (CCSAA) with a direct link from their website to ours. You will find us advertising on various industry websites.
Ongoing SEO is performed to ensure our website ranks high for keywords associated to Cross Country Skiing, Nordic Skiing and Snowshoeing. Additionally, we use Pay-Per-Click advertising to ensure we are as in as many places as possible during prime ski season.
The CCCSA has increased our annual marketing budget by 525% in 2 years. This demonstrates our extreme success in the last few years. We believe it is a critical time for us to lead the way in the Colorado Nordic ski industry. Therefore, we are attempting to organize and execute a state-wide Nordic Ski Race Series for the 2016/2017 season. As a member, you will have the opportunity to host a race in the series.
As we grow, we believe identifying and connecting with the movers and shakers of our industry will help us spread our word more efficiently and quickly. Therefore, we will be putting efforts in building a Nordic Fan Club to help identify the key Nordic enthusiasts. Additionally, we will try to identify sponsorships and relationships with like minded organizations. As a member, you will have the opportunity to leverage our fan club and connections. Also, our biannual meetings allow us to share experiences and trends in the Nordic world. We work in a spirit of cooperation to support Nordic skiing and snowshoeing programs and to promote Colorado as one of the premier places to enjoy Nordic sports.
The CCCSA has worked closely with Groupon and Living Social to promote our association and drive traffic to our website and members. Our deals program has provided us the opportunity to raise significant capital for our marketing budget while gaining invaluable exposure. Additionally, we have various programs and offers that we promote via our website and social media. Participation from our members is optional, but encouraged.
A copy of our marketing plan and budget is available upon request.